SS1 Marketing – 2nd Term Scheme of Work
| Products | (a) Meaning; (b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and nonoil; (c) Distinctions between classes of products. (d) Product Design (Practical) |
| Markets | (a) Meaning; (b) Classification: – Consumer; – Organization (industrial, reseller and government) |
| Consumer and Organizational Behaviour | (a) Meaning; (b) Influencing factors; (c) Decision process in logical order |
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