Factors influencing Consumer Behaviour The following factors have been identified as those that influence the atypical behaviour of an average […]
Tag: SS1 3rd Term Marketing
Distribution A distribution channel can be described “as an organized system of marketing institutions and their interrelationships that promote the […]
Merchandise known as merchant wholesalers is regarded as independent firms that purchase a product and resell it to other manufacturers, […]
Meaning of Promotion Promotion could be described as the use of any incentive by a manufacturer to induce the trade […]
Advertising Media Advertising media refer to vehicles or channels through which the massage of advertisement reaches the target audience. The […]