Air transportation in Marketing

Content

i. Air transport

ii. Advantages and disadvantages of air transport.

Air Transport

These include the aeroplanes, cargo planes, helicopters, jets, etc. that carry high-priced speciality goods, machinery and industrial products etc. Air transport is an important enabler to achieving economic growth and development. Air transport facilitates integration into the global economy and provides vital connectivity on a national, regional, and international scale. It helps generate trade, promote tourism, and create employment opportunities.

Advantages of Air Transport

1. High Speed

It is the fastest mode of transport and therefore suitable for the carriage of goods over a long distance. It requires less time.

2. Quick Service

Air transport provides comfortable, efficient and quick transport services. It is regarded as the best mode of transport for transporting perishable goods.

No Infrastructure Investment

Air transport does not give emphasis on the construction of tracks like railways. As no capital investment in the surface track is needed, it is a less costly mode of transport.

3. Easy Access

Air transport is regarded as the only means of transport in those areas which are not easily accessible to other modes of transport. It is therefore accessible to all areas regardless of the obstruction of land.

4. No Physical Barrier

Air transport is free from physical barriers because it follows the shortest and direct routes where seas, mountains and forests do not obstruct.

5. Natural Route

Aircrafts travels to any place without any natural obstacles or barriers because the custom formalities are compiled very quickly. It avoids delay in obtaining clearance.

6. National defence

It plays a significant role in the national defence of the country because modern wars are conducted with the help of aeroplanes. Airways has an upper hand a destroying the enemy in a short period.

The disadvantage of air transport

In spite of many advantages, air transport has some disadvantage also.

1. Risky

Air transport is the riskiest form of transport because a minor accident may put a substantial loss to the goods, passengers and the crew. The chances of accidents are greater in comparison to other modes of transport.

2. Very Costly

Air transport is considered costlier as compare to other modes of transport. The operating cost of aero-planes are higher and it involves a great deal of expenditure on the construction of aerodromes and aircraft. Because of this reason, the fare for air transport is high that common people can’t afford it.

3. Small Carrying Capacity

The aircraft have small carrying capacity and therefore these are not suitable for carrying bulky and cheaper goods. The load capacity cannot be increased as it is found in case of rails.

4. Unreliable

Air transport is unreliable as it depends on the weather forecast. Normally if the weather is not certain the flight may get delayed.

5. Huge Investment

Air transport requires huge investment for construction and maintenance of aerodromes. It also requires trained, experienced and skilled personnel which involves a substantial investment.