Water Transportation in Marketing

Water Transport

These include the speed boat, canoes, ships etc. that carry both heavy plants and machinery or lightweight products. Water transportation is the intentional movement of water over large distances, and is the process of moving people, goods, etc. by barge, boat, ship or sailboat over a sea, ocean, lake, canal, river, etc.

Advantages of Water Transport

1. Less Maintenance Cost:

Maintenance cost in rail and road transport is quite high but the maintenance cost of water transport is quite less.

2. Cheap:

The transport channel is quite cheap as compared to rail and road transport.

3. Useful for Bulky Goods:

Heavy and bulky goods can be transported easily at little cost through water transport.

4. Useful During Natural Calamities:

During natural calamities like flood and rains, when rail and road transport is disrupted, relief operations can be operated through water transport.

5. Helpful in Defence:

Development of shipping is essential for the defence of the country also. It is also called the second line of defence.

6. Important for Foreign Trade:

Water transport plays important role in foreign trade. India’s foreign trade is mainly dependent on water transport.

Disadvantages of Water Transport

The following are the disadvantages of water transport:

1. Slow Speed:

It is a slow means of transport. Failure of monsoon results into fall in the water level of rivers making navigation difficult.

2. Riskier:

Water transport is riskier as compared to other means because there is always the danger of sinking ships or boats.