Content i. Channel of distribution – retailer ii. Functions of a retailer. Retailer A retailer, or merchant, is an entity that […]
Category: Marketing
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Performance objectives Students should be able to: 1. State the meaning of distribution. 2. List the types of distribution. Content […]
Factors influencing Consumer Behaviour The following factors have been identified as those that influence the atypical behaviour of an average […]
Distribution A distribution channel can be described “as an organized system of marketing institutions and their interrelationships that promote the […]
Merchandise known as merchant wholesalers is regarded as independent firms that purchase a product and resell it to other manufacturers, […]
Meaning of Promotion Promotion could be described as the use of any incentive by a manufacturer to induce the trade […]
Advertising Media Advertising media refer to vehicles or channels through which the massage of advertisement reaches the target audience. The […]
Definition of Consumer/Organisational behaviour Consumer/Organisational behaviour is a concept that relates to why people buy one product and not another […]