Tag: SS1 2nd Term Marketing

Definition of Consumer/Organisational behaviour Consumer/Organisational behaviour is a concept that relates to why people buy one product and not another […]

Types of Market Unit 1: Meaning of MarketThe word market connotes all potential or prospective customers sharing a particular need […]

Product Every business firm undertakes the function of product selling, though it may or may not be visible. A laundry […]

SS1 Marketing – 2nd Term Scheme of Work Products (a) Meaning;(b) Classification (Industrial goods, consumer goods, services, primary and secondary […]