Channels and Process of Distribution

Definition of Distribution

The term distributive trade or chain of distribution simply refers to the various stages which finished products pass before reaching the final consumers.

The Process of Distribution

The process of distribution implies the series of activities that take place in the task of bridging the gap between the manufacturers and the consumers. These activities include

1. Merchandizing
2. Packaging
3. Storage
4. Transportation
5. Advertising

Channels of Distribution

The channel of distribution is the route taken as products move from the manufacturer to the final consumers. The ultimate goal of the distributive activities is to enable products produced get to the consumers without any damage to the quality.

Manufacturer—–Wholesaler—–Retailer—–Consumer

EVALUATION (POST YOUR ANSWER IN THE COMMENT BOX BELOW FOR EVALUATION AND DISCUSSION)

1. Give a clear analysis of the distributive process
2. What is distributive trade?