What is Agricultural Branding? Agricultural branding goes beyond the fields of wheat or rows of corn logo and carefully chosen fonts. While these items represent your brand, the concept delves much deeper. In short, branding encapsulates who you are and portrays that image to the consumer, if done well. Effective agricultural branding includes every aspect of farm life and production. Your mission and vision for the work you do, the way you maintain your farm and production facilities, and your involvement in local and charitable affairs all impact consumer attitudes.