Marketing Notes

Roles of Facilitators in Boards

Meaning of Board

A board of directors is an elected group of individuals that represent shareholders. The board is a governing body that typically meets at regular intervals to set policies for corporate management and oversight. Every public company must have a board of directors. Some private and nonprofit organizations also have a board of directors.

A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certain commodity within a specified area.

Roles of Facilitators in Boards

Facilitators make sure that everyone has a chance to have their ideas and feelings expressed

Facilitators keep the discussion moving in a direction that produces a product without rushing the group (this product may be a decision, a plan, a proposal, or a brainstorm)

Facilitators maintain a safe and respectful group environment where the group has taken ownership of what safety and respect mean to them.

Accept each individual as valuable in his or her own right

Trust in the ability of each individual to discover his or her own solutions to problems

Recognize individual strengths and efforts to change

Focus on the individual, not the behaviour

Provide feedback that focuses on observations rather than judgments

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