1. _________ relates to backward movement of goods from users to producers?
sakes channel
reverse channel distribution
facilitating channel
dual-channel distribution
2. ___________ refers to the movement of products through more than one distribution channel to reach the same target consumers?
sakes channel
reverse channel distribution
facilitating channel
dual-channel distribution
3. _________ is part of the distribution which involves the buying, selling and transferring the title?
sakes channel
reverse channel distribution
facilitating channel
dual channel distribution
4. __________ include public storage firms, insurance companies, finance companies, market research firms and several other types of firms also frequently participate as facilitating organisations in various marketing channels?
sakes channel
reverse channel distribution
facilitating channel
dual-channel distribution
5. . ___________ can be described “as an organized system of marketing institutions and their interrelationships that promote the physical flow of goods and services along with title that confers ownership from producer to consumer or business user?
distribution
reverse channel distribution
facilitating channel
dual-channel distribution
6. Does a wholesaler anticipate demand and market conditions?
True
False
7. . Grading and Packaging is one of the functions performed by Wholesaler?
True
False
8. ___________ is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers?
retailer
channel of distribution
wholesaler
grading and packaging
9. . __________ connotes the medium through which products pass from manufacturers to consumers?
warehouse
channel of distribution
wholesaler
grading and packaging
10. Does a wholesaler never assume the risk of damage to goods in transit and in storage?
True
False
11. A retailer is a connecting link between the
manufacturer and consumer
merchant and wholesaler
wholesaler and consumer
consumer and buyer
12. . Retailers are usually located in residential areas and remain operational?
True
False
13. A retailer provides the following information to the wholesaler except?
Tastes and preferences of consumers,
Current market trend for a particular product and
Demand for competitors’ product.
The lack of money of the consumers
14. A retailer tries to draw consumers’ attention towards the newly launched goods through the medium of window display and banner advertisements?
True
False
15. Does a retailer never create demand?
True
False
16. . Consumers don’t use purchased good, instead, they keep it?
Yes
No
17. With consumer demand, producers have motivations to produce and to sell?
True
False
18. A consumer is the one that buys good for consumption and not for resale or commercial purpose?
True
False
19. The consumer does not form part of the chain of distribution?
True
False
False
20. Do consumers play a vital role in developing the economic system of a nation?
True
False
21. ________ relates to where the majority or bulk of the consumers is related i.e nearness to consumer location, patterns of consumer buying behavioural?
behavioural variables
company variables
product variables
market variables
22. __________ relates to collective bargaining and behavioural pattern of consumer?
behavioural variables
company variables
product variables
market variables
23. ___________ relates to weight, unit, value, technicality, perishability of a product?
behavioural variables
company variables
product variables
market variables
24. _________ relates to government policy/regulations/policies competition, technological innovation, prevalent economic conditions, political and cultural settings?
behavioural variables
company variables
product variables
external environment variables
25. _________ relates to the financial capacity of manufacturers, size, expertise and desire for managerial control?
behavioural variables
company variables
product variables
market variables
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