Marketing Questions and Answers for Secondary school SS2

1. _________ relates to backward movement of goods from users to producers?

sakes channel

reverse channel distribution

facilitating channel

dual-channel distribution

2. ___________ refers to the movement of products through more than one distribution channel to reach the same target consumers?

sakes channel

reverse channel distribution

facilitating channel

dual-channel distribution

3. _________ is part of the distribution which involves the buying, selling and transferring the title?

sakes channel

reverse channel distribution

facilitating channel

dual channel distribution

4. __________ include public storage firms, insurance companies, finance companies, market research firms and several other types of firms also frequently participate as facilitating organisations in various marketing channels?

sakes channel

reverse channel distribution

facilitating channel

dual-channel distribution

5. . ___________ can be described “as an organized system of marketing institutions and their interrelationships that promote the physical flow of goods and services along with title that confers ownership from producer to consumer or business user?

distribution

reverse channel distribution

facilitating channel

dual-channel distribution

6. Does a wholesaler anticipate demand and market conditions?

True

False

7. . Grading and Packaging is one of the functions performed by Wholesaler?

True

False

8. ___________ is an intermediary entity in the distribution channel that buys in bulk and sells to resellers rather than to consumers?

retailer

channel of distribution

wholesaler

grading and packaging

9. . __________ connotes the medium through which products pass from manufacturers to consumers?

warehouse

channel of distribution

wholesaler

grading and packaging

10. Does a wholesaler never assume the risk of damage to goods in transit and in storage?

True

False

11. A retailer is a connecting link between the

manufacturer and consumer

merchant and wholesaler

wholesaler and consumer

consumer and buyer

12. . Retailers are usually located in residential areas and remain operational?

True

False

13. A retailer provides the following information to the wholesaler except?

Tastes and preferences of consumers,

Current market trend for a particular product and

Demand for competitors’ product.

The lack of money of the consumers

14. A retailer tries to draw consumers’ attention towards the newly launched goods through the medium of window display and banner advertisements?

True

False

15. Does a retailer never create demand?

True

False

16. . Consumers don’t use purchased good, instead, they keep it?

Yes

No

17. With consumer demand, producers have motivations to produce and to sell?

True

False

18. A consumer is the one that buys good for consumption and not for resale or commercial purpose?

True

False

19. The consumer does not form part of the chain of distribution?

True

False

False

20. Do consumers play a vital role in developing the economic system of a nation?

True

False

21. ________ relates to where the majority or bulk of the consumers is related i.e nearness to consumer location, patterns of consumer buying behavioural?

behavioural variables

company variables

product variables

market variables

22. __________ relates to collective bargaining and behavioural pattern of consumer?

behavioural variables

company variables

product variables

market variables

23. ___________ relates to weight, unit, value, technicality, perishability of a product?

behavioural variables

company variables

product variables

market variables

24. _________ relates to government policy/regulations/policies competition, technological innovation, prevalent economic conditions, political and cultural settings?

behavioural variables

company variables

product variables

external environment variables

25. _________ relates to the financial capacity of manufacturers, size, expertise and desire for managerial control?

behavioural variables

company variables

product variables

market variables