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Marketing Notes

Market and Types

Types of Market Unit 1: Meaning of MarketThe word market connotes all potential or prospective customers sharing a particular need […]

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Marketing Notes

Product in Marketing

Product Every business firm undertakes the function of product selling, though it may or may not be visible. A laundry […]

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Marketing Notes

SS1 Marketing – 2nd Term Scheme of Work

SS1 Marketing – 2nd Term Scheme of Work Products (a) Meaning;(b) Classification (Industrial goods, consumer goods, services, primary and secondary […]

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Marketing Notes

Marketing Environment

Content 1. Explanation of market environment    Marketing Environment Marketing environment relates to both internal and external factors that affect an […]

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Marketing Notes

Marketing Mix: 4Ps of Marketing

Content Explanation of marketing mix(4ps) Identification of the 4ps of marketing. Product Price Place Promotion Marketing Mix The term marketing […]

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Marketing Notes

Classification of Product

Content 1. Meaning of product 2. Classification of product 3. Industrial goods 4. Consumer goods 5. Differences between goods and […]

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Marketing Notes

Market Segmentation

Performance ObjectivesStudents should be able to explain:1. Meaning2. Basic of segmentation3. Geographical4. Social-economic5. Psychographic6. Behavior7. Characteristics Content Meaning Basic of […]

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Marketing Notes

Marketing Concepts

Marketing Concepts Performance Objectives  Students should be able to explain: Concepts under which organization conduct marketing activities.         2. The […]

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Marketing Notes

History of Marketing in Nigeria

Performance Objectives Students should be able to explain:      1. History of marketing in Nigeria.       i. colonial age 100AD […]

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Marketing Notes

Functions of Marketing

Performance Objectives Students should be able to:      1. List functions of marketing system      2. Explain maximize consumption      […]