Types of Market Unit 1: Meaning of MarketThe word market connotes all potential or prospective customers sharing a particular need […]
Category: Marketing
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Product Every business firm undertakes the function of product selling, though it may or may not be visible. A laundry […]
Content 1. Meaning of product 2. Classification of product 3. Industrial goods 4. Consumer goods 5. Differences between goods and […]
Performance ObjectivesStudents should be able to explain:1. Meaning2. Basic of segmentation3. Geographical4. Social-economic5. Psychographic6. Behavior7. Characteristics Content Meaning Basic of […]
Performance Objectives Students should be able to: 1. List functions of marketing system 2. Explain maximize consumption […]