Categories
Marketing Notes

Marketing Environment

Content 1. Explanation of market environment    Marketing Environment Marketing environment relates to both internal and external factors that affect an […]

Categories
Marketing Notes

Marketing Mix: 4Ps of Marketing

Content Explanation of marketing mix(4ps) Identification of the 4ps of marketing. Product Price Place Promotion Marketing Mix The term marketing […]

Categories
Marketing Notes

Classification of Product

Content 1. Meaning of product 2. Classification of product 3. Industrial goods 4. Consumer goods 5. Differences between goods and […]

Categories
Marketing Notes

Market Segmentation

Performance ObjectivesStudents should be able to explain:1. Meaning2. Basic of segmentation3. Geographical4. Social-economic5. Psychographic6. Behavior7. Characteristics Content Meaning Basic of […]

Categories
Marketing Notes

Marketing Concepts

Marketing Concepts Performance Objectives  Students should be able to explain: Concepts under which organization conduct marketing activities.         2. The […]

Categories
Marketing Notes

History of Marketing in Nigeria

Performance Objectives Students should be able to explain:      1. History of marketing in Nigeria.       i. colonial age 100AD […]

Categories
Marketing Notes

Functions of Marketing

Performance Objectives Students should be able to:      1. List functions of marketing system      2. Explain maximize consumption      […]

Categories
Marketing Notes

Meaning of Marketing and Definition of Marketing terms

Content 1. Meaning of Marketing Meaning of Marketing Marketing is life, this connotes that everything man does on earth revolves […]

Categories
Marketing

SS1 Marketing scheme of work

SS1 FIRST TERM MARKETING LESSON NOTE Introduction to Marketing Introduction to Marketing continued Introduction to Marketing continues Introduction to Marketing […]