Marketing Notes

Roles of Facilitators in Banks and Co-operative societies


A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such as wealth management, currency exchange, and safe deposit boxes. There are several different kinds of banks including retail banks, commercial or corporate banks, and investment banks

Roles of Facilitators in Banks

1. A facilitator facilitates or assists in making any activity easy for the user or customer in the bank.

2. A banking facilitator is the helper in a bank who helps carry out the banking-related activities in a bank.

3. All the banking officials who are sitting and working in the bank can be called as banking facilitator as they assist their customers with all the necessary details or help them with the account related queries.

Meaning of Cooperative Societies

A cooperative (also known as co-operative, co-op, or coop) is “an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned enterprise”. Cooperatives may include:

businesses owned and managed by the people who use their services (a consumer cooperative)

organizations managed by the people who work there (worker cooperatives)

multi-stakeholder or hybrid cooperatives that share ownership between different stakeholder groups. For example, care cooperatives where ownership is shared between both caregivers and receivers. Stakeholders might also include non-profits or investors.

Cooperative businesses are typically more economically resilient than many other forms of enterprise, with twice the number of co-operatives (80%) surviving their first five years compared with other business ownership models (41%). Cooperatives frequently have social goals which they aim to accomplish by investing a proportion of trading profits back into their communities.

Roles of Facilitators in Cooperative Societies

1. A successful facilitator embodies respect for others and a watchful awareness of the many layers of reality in a human group.

2. In the event that a consensus cannot be reached then the facilitator would assist the group in understanding the differences that divide it.

3. Facilitators also require a good understanding of processes – how to enable group decision-making, structuring agendas for appropriate results, problem-solving, etc.

4. A facilitator helps a group of people (cooperative societies) to work together better, understand their common objectives, and plan how to achieve these objectives, during meetings or discussions.

5. The facilitator remains “neutral”, meaning he/she does not take a particular position in the discussion.

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