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Marketing Notes

SS1 Marketing – 2nd Term Scheme of Work

SS1 Marketing – 2nd Term Scheme of Work

Products(a) Meaning;
(b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral
products-oil and nonoil;
(c) Distinctions between classes of products.
(d) Product Design (Practical)
Markets(a) Meaning;
(b) Classification:
– Consumer;
– Organization (industrial, reseller and government)
Consumer and Organizational Behaviour(a) Meaning;
(b) Influencing factors;
(c) Decision process in logical order

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