SCHEME OF WORKS
1. Introduction to marketing meaning, functions and importance of market.
– Types of market, marketing concept and marketing mix. (4ps)
2. Market Segmentation and types.
– Market research
– Advertising – Meaning, types and methods.
– Advertising, media, merits and demerits of each medium.
– Sales promotion, firms etc.
3. Meaning of Business Document
– Means of payment – Legal tender.
– Through the post office.
4. Privatization and commercialization.
– Meaning of privatization and commercialization.
– Merits and demerits of privatization and commercialization.
– Deregulation-meaning, Advantages and disadvantages.
5. Economic grouping in west Africa.
– Meaning of economic groupings
– ECOWAS- History, member countries, objective, Achievement, problems etc.
– NIGER BASIN COMMISSION (NBC) History, member countries, objectives, Achievements, Problems.
– LAKE CHAD BASIN COMMISSION (LCBC)
– History, member countries, objectives, Achievements, Problems.
6. ECONOMIC GROUPINGS IN WEST AFRICA (Continued).
– West Africa Clearing House (WACH)
– History, member countries, Objectives, Achievements, Problems.
7-8 MOCK EXAMINATION
9-13 WAEC EXAMINATION.